Participaction 
Everything Gets Better

Participation is a non-profit organization that helps Canadians sit less and move more. We launched a new national campaign called 'Everything Gets Better' as part of a platform for Canadians to embrace that all the things in daily life that improve when you get active. This is part of a long-term movement to help shift attitudes and perceptions beyond traditional benefits of physical activity, such as weight loss.

The campaign was so well received that what once was a campaign, turned into the new design direction for the Participation brand, including a full redesign of their website.

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White Brick Wall And Sidewalk In An Urban Street- Background
Blank billboard mock up on the wall in subway station. Advertising concept
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Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Strategic Planner: Heather Segal
Creative Directors: Catherine Allen, Ian Simpson
Art Director: Manali Kulkarni
Writer: Dylan Verway
Design Director: Ryan Booth
Designer: Ryan Booth, Gala Tanaskovic
Kyle Winsor, Monika Leck
Agency Producer: Teresa Bayley
Account Team: Robyn Morrissey, Laurn Boultwood
Production Artist: Anna Harju, Brandon Dyson, Greg Heptinstall, Ashleigh O'Brien

© Gala Tanaskovic 2020